|
Operates as an online advertising company and publishes local content in the United States. It offers search- and call-based advertising solutions that enable advertisers to reach their target audience online. The company provides local content network, including Web sites for helping users to find and make informed decisions about where to get local products and services; private-label local online advertising platform that enables aggregators of local advertisers to sell search marketing and/or call advertising packages through their existing sales channels; and pay-per-click advertising that targets the placements by category, site-, or page-specific basis, and account management services to help its advertisers optimize their pay-per-click campaigns. It also offers call-based advertising services, which include phone number provisioning, call tracking, call analytics, click-to-call, Web site proxying, and other phone call-based services; search engine optimization consulting services, which enable advertisers to optimize their Web sites for the proper indexing and ranking in the organic, or editorial, results of algorithmic search engines; feed management services that crawl and extract relevant product content from advertisers' databases and Web sites to create automated and targeted product and service listings; and bid management services, which enable advertisers to consolidate the purchasing, management, optimization, and reporting from their search and contextual advertising campaigns across various search engines and pay-per-click networks into one centralized place.In addition, the company offers a private-label local online advertising platform that enables customers to sell search marketing and/or call advertising packages to their end customers, which are then created, managed, and fulfilled through distribution networks. It was founded in 2003 and is headquartered in Seattle, Washington.
|
